Product designer with 7+ years of experience delivering end-to-end design for complex systems and dashboards in startups and lean, cross-functional teams.
Product designer with 7+ years of experience delivering end-to-end design for complex systems and dashboards in startups and lean, cross-functional teams.
Selected projects
Selected projects
About
I’m a product designer with 7+ years of experience in interfaces for b2b, SaaS, and startups, including 0–1 MVPs and complex app redesigns. Over this time, I’ve worked with companies across the globe, building everything from startup MVPs to complex product redesigns. Previously, I spent 6 years in digital agencies focusing on websites, UI, and branding.
As a founding designer, I've shipped products from zero, built design teams, and created design systems that scale. I led the creation of investor-facing materials from designing core product flows to creating investor materials, websites, and visual systems used in real-world launches. I also built visual brand for DexDesk and HephAI.
Unlike pure designers, I think in business impact, user adoption, and emotional journeys. I’ve led other designers, built design systems from scratch, and acted as a bridge between customer success, product, and engineering.
I work collaboratively by nature, and also place real value on craft with business impact. Staying current with tools and approaches is part of my workflow, including AI when it makes sense. Agency background means comfort with any project and ambiguity. Whatever needs doing and solving.
I appreciate startup offline events, art, and walking. A lot into yoga.
I’m a product designer with 7+ years of experience in interfaces for b2b, SaaS, and startups, including 0–1 MVPs and complex app redesigns. Over this time, I’ve worked with companies across the globe, building everything from startup MVPs to complex product redesigns. Previously, I spent 6 years in digital agencies focusing on websites, UI, and branding.
As a founding designer, I've shipped products from zero, built design teams, and created design systems that scale. I led the creation of investor-facing materials from designing core product flows to creating investor materials, websites, and visual systems used in real-world launches. I also built visual brand for DexDesk and HephAI.
Unlike pure designers, I think in business impact, user adoption, and emotional journeys. I’ve led other designers, built design systems from scratch, and acted as a bridge between customer success, product, and engineering.
I work collaboratively by nature, and also place real value on craft with business impact. Staying current with tools and approaches is part of my workflow, including AI when it makes sense. Agency background means comfort with any project and ambiguity. Whatever needs doing and solving.
I appreciate startup offline events, art, and walking. A lot into yoga.
Achievements
Developed 5 applications from the ground up.
Advocate for data-informed design, and design decisions.
Contributed to a protocol with 2.9 billion taransactions.
Completed my Master's Degree with Distinction in the UK.
I volunteered as a designer for Women in Tech Israel.
Previously redesigned multiple web applications, websites and localized marketing campaigns for companies such as Mars, Pampers, IQOS, Philip Morris, and others on a local market.
Developed 5 applications from the ground up.
Advocate for data-informed design, and design decisions.
Contributed to a protocol with 2.9 billion taransactions.
Completed my Master's Degree with Distinction in the UK.
I volunteered as a designer for Women in Tech Israel.
Previously redesigned multiple web applications, websites and localized marketing campaigns for companies such as Mars, Pampers, IQOS, Philip Morris, and others on a local market.